Torani Chocolate - Print/In-store
2011
Art Direction
Print ads and in-store dangler to promote a new line of chocolicious liquids from Torani.
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To drastically ratchet up their fan base, we concepted this animation for American Airlines AAdvantage program's popular free-miles giveaway. It went viral and no reservations agents were harmed in the process.Art Direction, Design2011 -
Microsite promoting Kashi's line of frozen entrees. The main components were 3 "Hidden Pictures" games and a free entree/coupon giveaway.Web Design, Art Direction2009 -
Facebook AppArt Direction, Design2011 -
Ads for good dog food.Art Direction2011 -
Free postcards to promote Kit Kat Chunky bars in Singapore.Art Direction2011 -
Random stuff from the trove of advertising we did for Ikea. TV/Radio reel available by request.Art Direction2011 -
Life-size transit posters that were placed in panels above the seats. Panadol is a popular OTC pain-killer in Asia/Australia.Art Direction2011 -
These public service print ads & transit posters brought to light the need to find help for yourself and your less-than-stable family member in a country where the mentally afflicted where shuttered away in shame.Art Direction2011 -
Holiday marketing pieces for Torani. Includes a direct mail piece for their most loyal customers.Art Direction2011 -
Microsite & Direct Mail pieceArt Direction, Design2011 -
In-restaurant collateral and posters to promote Tsing Tao beer to diners.Art Direction2011
All works © Claire Chen-Carter 2011.
Please do not reproduce without the expressed written consent of Claire Chen-Carter.
Please do not reproduce without the expressed written consent of Claire Chen-Carter.




